How to Track Your Inquiries
Set up a system to track your inquiries. For us (and our website clients!), that means we set up our processes so that every inquiry comes through a form on our website. We set up the back end so that every form submission automagically populates our inquiry database (aka a spreadsheet in Google Drive).
How to get quality testimonials
Make it easy for your clients to write meaningful testimonials by starting with a customer feedback survey.
Use FAQs to boost your SEO
You may have heard that one great way to boost your SEO is by blogging. Blogging is a way to update your site frequently, add value to your website, and keep people on your website for longer (because they're reading your content!).
Start an Email List
Your audience is arguably the most important part of your brand. If your social media accounts were to disappear tomorrow — do you have any way of reaching the following you've worked so hard to grow? This is the exact reason there's so much buzz in the entrepreneur world about the importance of growing your email list.
How to Boost a Friend's SEO
My mom called me this morning to ask what else she could do to help us celebrate the launch of Wellstruck (love you, mom!). That got me thinking about what really does work to help spread the word: SEO and social media (and its tricky algorithms).