Sarah Zero was recently featured on the Goal Magic podcast (episodes 36 & 37). GOAL MAGIC is a weekly podcast that helps listeners get unstuck in their lives — career, relationships, fitness and finances. To do that, they interview inspiring, magical people and share the tactics and resources that have helped the most.

Your audience is arguably the most important part of your brand. If your social media accounts were to disappear tomorrow — do you have any way of reaching the following you've worked so hard to grow? This is the exact reason there's so much buzz in the entrepreneur world about the importance of growing your email list.

When people ask what I do, I used to tell them I’m a brand expert. Most of the time, they nod like they know what it is, we move onto another topic, and a few minutes later they say — “Wait. So, what exactly is branding?” I think it’s safe to say that most people don’t know, and I don’t blame them for it one bit. Many people define it by what it isn’t — “it isn’t just a logo” or “it isn’t just graphic design.” They’re right, but that doesn’t help people understand what it actually is.