Melissa Alam is the founder of FearlessCon, a conference for ambitious women who get sh*t done.

The Bmore Creatives is dedicated to promoting and connecting the creative community throughout the city, both on social media and beyond. Online, we exist mainly on Instagram, where we feature different artists, makers, small business owners, avid-IGers — anyone doing cool/creative stuff in Baltimore.

My mom called me this morning to ask what else she could do to help us celebrate the launch of Wellstruck (love you, mom!). That got me thinking about what really does work to help spread the word: SEO and social media (and its tricky algorithms).